Learn Attitude for Yourself!




Attitude Can Be Learned;

by Rodger Bland

Do you have a good attitude? If you had to give yourself a letter grade on your attitude, what would it be?

Numerous studies on human behavior suggest that we tend to think our attitudes are usually better than they really are. It’s the attitudes of others that need constant adjustments, right? Wouldn’t your life be a lot better if everyone had as good an attitude as you do?

It’s true that we don’t think as much or as often about our own attitudes as we do about the attitudes of the people around us. The fact is, most people think our attitude is how we feel, or the mood we find ourselves in at any given time or circumstance.

Attitude, however, is more than just how we feel; it’s how we think. And it’s important for not only a successful business, but for a successful life as well.

In most cases, the cause of friction with peers, partners, and customers is a lack of people, attitude, and communication skills, not a gap in technical ability.

Numerous studies have defined the direct correlation of business success and positive attitudes. In one particular study, conducted by Arizona State University, the number-one attribute employers look for in a new hire is a positive attitude, followed by the ability to prioritize and to work within a team environment.

Yet, according to the same study, 41% of all new hires failed in their first 18 months due to attitude issues. Only 11% failed because they lacked technical skills.

What’s more, the study claims that nearly 94% of corporate leaders attribute their own non-technical skills (soft skills) as the reason they were personally and professionally successful.

Of these corporate leaders, only 19% surveyed had any loose, vague, or informal plans to provide any soft-skill (non-technical) training over the next year or more within their organizations.

So let’s get this straight: We hire new employees because of their positive attitudes and fire them for their poor attitudes? Obviously something happened to those employees between the time we hired them and when we let them go, but nobody seems to know what that something is.

On top of that, business owners and corporate leaders all agree on the importance of having a positive attitude, yet these same leaders seldom, if ever, provide any type of formal training on how to achieve or maintain a good attitude. Make sense?

Of course not! But that’s the current thinking and action in organizations and businesses all over the world, and there’s little doubt it’s happening every day within our own industry as well.

In fact, in our first What’s Working study, we found that one of the five recurring traits of the most successful among us all displayed a positive attitude. Maylan Newton, of ESI, created an entire seminar for our Expo management program based on that.

So recognizing the importance of a positive attitude doesn’t seem to be the issue here: We all get that. What we’re missing is the next step.

Attitude Training

The late Jim Rohn, America’s foremost business philosopher, once said: “Philosophy drives attitude; attitude drives action; action drives results; and results drives lifestyles.”

According to bestselling author Jeffrey Gitomer, in order to change your attitude, you first need to change your thinking (philosophy). And that, according to Gitomer, is where most people and trainers get it wrong.

In his book The Little Gold Book of YES! Attitude, Gitomer writes, “Most people make the fatal mistake of starting in the middle. They start with action. But if you have no philosophy, weak beliefs, and a lousy attitude, what kind of actions are you going to take?” The answer, of course, is not very good ones.

Few people have ever studied attitude. You won’t find too many courses on the subject at any major business schools either. Most of academia shies away from the soft skills, despite the fact that study after study reveals their importance to the overall success in both personal and professional development.

But just because traditional institutions of higher education have turned their collective backs on the subject of attitude doesn’t lessen its importance. Actually, just the opposite is true: Attitude is a state of mind and a new level of personal awareness; skills that can be learned.

ATRA is now offering full-day attitude training workshops for your shop or business. The training is based on Jeffrey Gitomer’s[1] bestselling book: The Little Gold Book of YES! Attitude. These workshops have been designed for small groups (minimum of four and no more than 40 attendees).

In addition to a copy of The Little Gold Book of YES! Attitude, each attendee will receive detailed workbooks that’ll guide participants through various exercises set up with videos by Jeffery, each designed to build new ways of thinking about your attitude. Specifically tailored toward the uniqueness of our industry, these workshops will benefit everyone within your organization.

The program is available as an all-day event or two separate sessions after normal work hours. And here’s the best part: The training comes to you! Workshops can be conducted at your business or, depending on the class size, at a nearby location.

We’ve recognized the importance of positive attitude as it relates to our success. Now, thanks to this world-class training from ATRA, we can take the next step toward learning the skills necessary to begin thinking differently about our attitudes.

This isn’t a pep talk on the importance of having a positive attitude: A pep talk lasts a day; a yes-attitude lasts a lifetime. Invest in your people, not just your program, by fostering a team of self-driven superstars who are consistently happy, pumped up, and performing at the top of their game.

Special discounts are available for ATRA Members. If you’d like more information on this brand-new training, or to schedule your shop’s personalized training session, call us today at 800-389-4200.

And say YES! To a positive attitude today

[1] AUTHOR. Jeffrey Gitomer is the author of The New York Times best sellers The Sales Bible, The Little Red Book of Selling, The Little Black Book of Connections, and The Little Gold Book of YES! Attitude. All of his books have been number one best sellers on, including Customer Satisfaction is Worthless, Customer Loyalty is PricelessThe Little Red Book of Sales Answers, The Little Green Book of Getting Your WayThe Little Platinum Book of Cha-Ching!The Little Teal Book of TrustSocial BOOM!, and The Little Book of Leadership, and 21.5 Unbreakable Laws of Selling. Jeffrey’s books have appeared on best-seller lists more than 850 times and have sold millions of copies worldwide.

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