About Rodger

Rodger Bland has worked in the automotive repair aftermarket for over 29 years and is currently the Managing Editor for GEARS magazine, the official publication of the Automatic Transmission Rebuilders Association, A.T.R.A.

In 2006 Rodger co-founded ATRA’s What’s Working management training program. The program integrates industry trends along with consumer focus groups and studies with the practices of successful shop owners throughout the world.

The results and outcomes form these studies along with real-world application are the source of numerous articles, reports and presentations on “what’s working” when it comes to automotive repair today.

Each year, Rodger speaks to hundreds of business owners and entrepreneurs from different industries pertaining to business development strategies based on identifying simple traits and characteristics found in all successful companies.  In 2013, Rodger became a Gitomer Certified Advisor and founded Training which provides world class training to business owners and their employees.

A life-long fan of high school sports, Rodger has broadcast high school football games on radio station KIQO for Atascadero High School, his alma mater, for over 25 years. He has also been the voice of the Country Rodeo at the California Mid-State Fair for 30 years and counting.

Rodger lives in Camarillo, CA with his wife Diane. They have three grown children.


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